A new slice of creativity and a playful update to an existing identity, incorporating more of the unique spirit of the family chain.
We helped re-position The Pizza Room and communicate this essence through a simple, clear message – ‘Pizza. Made Properly’.
Working from the existing identity ingredients, we baked in a little more relaxation and an essence of the handmade – topped with more impact and colour.
Relaxed and playful Illustrations, typography and conversational messaging all help to welcome customers and feel at home. Fun pizza packaging helps to showcase the brand beyond the locations.