Cheese Strings 

Grupo RTM needed to launch a cheese strings brand in the competitive Iberian dairy snack market — a category dominated by established international players. The challenge was to create a visual identity strong enough to compete on shelf without the budget or heritage of larger brands: everything had to be built from scratch, and it […]  Grupo RTM needed to launch a cheese strings brand in the competitive Iberian dairy snack market — a category dominated by established international players. The challenge was to create a visual identity strong enough to compete on shelf without the budget or heritage of larger brands: everything had to be built from scratch, and it Packaging Of The World