LIDL wanted a packaging line that would help it reach young families. Something fresh, close and outside the usual tone of the sector, which connects with target and generates its own territory.
We imagine what the world in which potatoes live would be like. That world in which the potatoes would have their family, there would be a famous potato, the potatoes would fall in love… wow, a world like ours but starring potatoes. A nice world of inspiration that not only served to identify each container of potatoes but also to connect with the target.
After having the idea, we created a rarely-seen type of illustration. Something new and simple that would connect with people at the point of sale. We provided it with a universe of color that supported the tone and that, in combination with the messages, would create a perfect balance to understand which potato you were buying in each case. A universe that would also give us a lot of play in the field of animation and social networks.