Cafezia Coffee – Herb-Infused Coffee Rebrand 

Cafezia offers something genuinely different in the coffee category: whole bean and ground coffee infused with tasteless herbs, formulated to reduce stomach upset and the jittery side effects associated with caffeine. The product’s unique position demands a degree of consumer education, and the existing branding failed to communicate this USP, leaving a compelling differentiator largely […]  Cafezia offers something genuinely different in the coffee category: whole bean and ground coffee infused with tasteless herbs, formulated to reduce stomach upset and the jittery side effects associated with caffeine. The product’s unique position demands a degree of consumer education, and the existing branding failed to communicate this USP, leaving a compelling differentiator largely Packaging Of The World