Mariposa Dairy, an established Canadian producer of award-winning goat cheeses, needed to launch an entirely new cow milk cheese brand for both Canadian and U.S. retail markets. The challenge was significant: develop a brand from scratch, including a name, visual identity, and packaging system, for eight distinct products (five aged cheese flavours and three gourmet […] Mariposa Dairy, an established Canadian producer of award-winning goat cheeses, needed to launch an entirely new cow milk cheese brand for both Canadian and U.S. retail markets. The challenge was significant: develop a brand from scratch, including a name, visual identity, and packaging system, for eight distinct products (five aged cheese flavours and three gourmet Packaging Of The World