TENSU: The Matcha Club

Turning traditional tea culture on its head, I created TENSU: The Matcha Club My Role: I served as the Creative Director and Brand Designer for TENSU, overseeing every touchpoint of the brand. From visual identity and packaging to retail experience and tone of voice, I built a cohesive, character-driven universe that resonates deeply with a Gen […]  Turning traditional tea culture on its head, I created TENSU: The Matcha Club My Role: I served as the Creative Director and Brand Designer for TENSU, overseeing every touchpoint of the brand. From visual identity and packaging to retail experience and tone of voice, I built a cohesive, character-driven universe that resonates deeply with a Gen Packaging Of The World