Rosa Salsa

ABOUT Rosa Salsa is a fire-roasted, small-batch salsa brand from Texas. The product had heart. The founder had vision. But the brand identity didn’t match either. My role was to redesign the visual identity and packaging to reflect Rosa’s bold flavour, warmth, and confidence without losing its small-batch soul. The challenge? Do it all within […] ABOUT Rosa Salsa is a fire-roasted, small-batch salsa brand from Texas. The product had heart. The founder had vision. But the brand identity didn’t match either. My role was to redesign the visual identity and packaging to reflect Rosa’s bold flavour, warmth, and confidence without losing its small-batch soul. The challenge? Do it all within Packaging Of The World