Pyra

Πyrá is a contemporary pie shop grounded in Cretan tradition—and in fire. The name references both the wood-burning oven and the deeper cultural heat of memory and craft. We built a minimal identity system where the terracotta palette, inspired by firebricks, sets a warm, honest tone. A bespoke logotype, echoing carved signage and branding irons, […]  Πyrá is a contemporary pie shop grounded in Cretan tradition—and in fire. The name references both the wood-burning oven and the deeper cultural heat of memory and craft. We built a minimal identity system where the terracotta palette, inspired by firebricks, sets a warm, honest tone. A bespoke logotype, echoing carved signage and branding irons, Packaging Of The World