KROOTIX Pillow Chips

KROOTIX: branding and packaging design for a new Ukrainian chips brand. This project started with a deep dive into the audience: young people, mostly school students and teenagers. Pillow chips are especially popular among this group, who treat them as a fun, social ritual. Whether it’s after school, at a party, or just a moment […]  KROOTIX: branding and packaging design for a new Ukrainian chips brand. This project started with a deep dive into the audience: young people, mostly school students and teenagers. Pillow chips are especially popular among this group, who treat them as a fun, social ritual. Whether it’s after school, at a party, or just a moment Packaging Of The World