Fooshi
Fooshi is a new brand of naturally fermented kombucha, brewed through a multi-week fermentation process and entering the highly competitive functional beverages market, which is growing by approximately 8% annually. The name is inspired by the Japanese word fushi, meaning longevity. The double “o” in the logotype forms an infinity symbol, visually reinforcing this idea. […] Fooshi is a new brand of naturally fermented kombucha, brewed through a multi-week fermentation process and entering the highly competitive functional beverages market, which is growing by approximately 8% annually. The name is inspired by the Japanese word fushi, meaning longevity. The double “o” in the logotype forms an infinity symbol, visually reinforcing this idea. Packaging Of The World