Chatora – Artisanal Jam

Design Brief – Choose a packaging area based on “local products” from the varied environments of the Indianscape. Identify its scope to be proposed to fulfil the aspiration of a specific target audience and its ability to generate unique value advantage against the competition. Problem Statement : Decline in the Relevance of Traditional Desi Flavours. […]  Design Brief – Choose a packaging area based on “local products” from the varied environments of the Indianscape. Identify its scope to be proposed to fulfil the aspiration of a specific target audience and its ability to generate unique value advantage against the competition. Problem Statement : Decline in the Relevance of Traditional Desi Flavours. Packaging Of The World