Century of Legacy, Minancora Redesign

A Century of Legacy, Carefully Redefined: The Minancora Redesign When Minancora approached us for this project, I felt a mix of excitement and responsibility. An iconic, century-old brand from Brazil—how often do you get the chance to work with that kind of legacy? After all, who hasn’t heard stories of redesigns gone wrong? We approached […]  A Century of Legacy, Carefully Redefined: The Minancora Redesign When Minancora approached us for this project, I felt a mix of excitement and responsibility. An iconic, century-old brand from Brazil—how often do you get the chance to work with that kind of legacy? After all, who hasn’t heard stories of redesigns gone wrong? We approached Packaging Of The World