Captain Morgan Rum 

The inspiration for this design comes from the sails of a pirate ship. From the bottle shape to the uniquely shaped label, the overall form is based on a stylized sail, incorporating local elements to fully convey the character of both the rum and its origin, creating an emotional connection with customers.    The inspiration for this design comes from the sails of a pirate ship. From the bottle shape to the uniquely shaped label, the overall form is based on a stylized sail, incorporating local elements to fully convey the character of both the rum and its origin, creating an emotional connection with customers.   Packaging Of The World