Call me WOW — Donut Brand 

WOW is a donut brand inspired by the spontaneous reaction every great bite deserves. Built around the simple expression “wow,” the identity transforms the word itself into the core visual system. The packaging uses a donut as the letter O, surrounded by abstract W-shaped graphics that complete the word WOW across the box. This playful […]  WOW is a donut brand inspired by the spontaneous reaction every great bite deserves. Built around the simple expression “wow,” the identity transforms the word itself into the core visual system. The packaging uses a donut as the letter O, surrounded by abstract W-shaped graphics that complete the word WOW across the box. This playful Packaging Of The World