Translating a visual metaphor into olive oil packaging The ZAYT packaging concept is built around the metaphor of olive oil as “liquid gold” — a precious natural product that has held an important place in Mediterranean culture, gastronomy, and traditions for thousands of years. This idea emphasizes not only the exceptional quality of the oil […] Translating a visual metaphor into olive oil packaging The ZAYT packaging concept is built around the metaphor of olive oil as “liquid gold” — a precious natural product that has held an important place in Mediterranean culture, gastronomy, and traditions for thousands of years. This idea emphasizes not only the exceptional quality of the oil Packaging Of The World