Skuratov Coffee: rebranding of the federal coffee shop

In Russia, coffee sales have doubled over the past ten years.And despite the fact that HORECA buys only 13% of the coffee consumed in Russia, this market segment is also actively growing. In 2023, the number of coffee shops in million-plus cities totals more than 15,000 outlets, according to Kommersant. According to Knight Frank, in […]  In Russia, coffee sales have doubled over the past ten years.And despite the fact that HORECA buys only 13% of the coffee consumed in Russia, this market segment is also actively growing. In 2023, the number of coffee shops in million-plus cities totals more than 15,000 outlets, according to Kommersant. According to Knight Frank, in Packaging Of The World