Uncategorized

Random Anxiety

cropped Beguchee logo4

1 26 scaled e1750321188604In the fourth year since its founding, the jewelry brand “Random Anxiety” underwent its second visual upgrade. In this collaboration, we aimed to remove their previous brand identity focused on street culture and establish a new attitude for a trendy accessories brand. We attempted to create an intuitive sense of random anxiety by using seemingly […]  In the fourth year since its founding, the jewelry brand “Random Anxiety” underwent its second visual upgrade. In this collaboration, we aimed to remove their previous brand identity focused on street culture and establish a new attitude for a trendy accessories brand. We attempted to create an intuitive sense of random anxiety by using seemingly Packaging Of The World