Lilou, Gin’s not dead Destiny Spirits commissioned us to design their first gin: Lilou NY Salted Gin. Its visual identity and packaging had to capture Lilou’s journey of discovery — from her native Provence to New York City — as she set out to break the rules and reveal the duality that lives within us […] Lilou, Gin’s not dead Destiny Spirits commissioned us to design their first gin: Lilou NY Salted Gin. Its visual identity and packaging had to capture Lilou’s journey of discovery — from her native Provence to New York City — as she set out to break the rules and reveal the duality that lives within us Packaging Of The World