innocent drinks

innocent, the UK’s leading fruit drink brand, has revealed a refreshed packaging identity in collaboration with independent branding agency Derek&Eric and strategist Silas Amos. The new design simplifies and strengthens the brand’s visual system, reclaiming its iconic heritage and restoring standout shelf presence with a bold return to its roots. The work is rolling out […]  innocent, the UK’s leading fruit drink brand, has revealed a refreshed packaging identity in collaboration with independent branding agency Derek&Eric and strategist Silas Amos. The new design simplifies and strengthens the brand’s visual system, reclaiming its iconic heritage and restoring standout shelf presence with a bold return to its roots. The work is rolling out Packaging Of The World