Hard lemonade’s OG reclaims its edge

Hard lemonade’s OG reclaims its edge. In 1999, Mike’s Hard Lemonade redefined the drinks landscape by launching a radically refreshing alternative to standard beer – and in the process, catapulted the FMB category. Now, as the hard lemonade shelf grows increasingly crowded, Mike’s is reasserting its status with a bold, rejuvenated brand identity. Led by […]  Hard lemonade’s OG reclaims its edge. In 1999, Mike’s Hard Lemonade redefined the drinks landscape by launching a radically refreshing alternative to standard beer – and in the process, catapulted the FMB category. Now, as the hard lemonade shelf grows increasingly crowded, Mike’s is reasserting its status with a bold, rejuvenated brand identity. Led by Packaging Of The World