Ginnasium / Contrasti 

Contrasti (Contrasts) is a Premium Craft Gin label designed by Studio La Regina for Ginnasium 2025. Ginnasium is an Italian neuromarketing research project in which twenty design studios, one per region, explored how packaging details shape the consumer’s emotional response. The concept draws from Calabria’s defining duality: the Mediterranean sea and the snow-capped peaks of the […]  Contrasti (Contrasts) is a Premium Craft Gin label designed by Studio La Regina for Ginnasium 2025. Ginnasium is an Italian neuromarketing research project in which twenty design studios, one per region, explored how packaging details shape the consumer’s emotional response. The concept draws from Calabria’s defining duality: the Mediterranean sea and the snow-capped peaks of the Packaging Of The World