Fractal mash LAB · CGI 

Fractal Mash Lab is more than a whisky—it’s a packaging experience designed to electrify shelves and ignite curiosity. This experimental label is a maximalist celebration of color, chaos, and visual storytelling, conceived for boundary-pushing spirits and bold design lovers alike. Rather than shy away from “too much,” I embraced the idea that great packaging can […]  Fractal Mash Lab is more than a whisky—it’s a packaging experience designed to electrify shelves and ignite curiosity. This experimental label is a maximalist celebration of color, chaos, and visual storytelling, conceived for boundary-pushing spirits and bold design lovers alike. Rather than shy away from “too much,” I embraced the idea that great packaging can Packaging Of The World