Eat Pink

Think pink, eat pink. A “total pink” visual identity was developed to launch a new product category – lean pork meat – adopting a disruptive graphic style that breaks away from the category’s traditional communication codes. The new brand is now the face of a wider value system, having moved beyond its initial focus on […]  Think pink, eat pink. A “total pink” visual identity was developed to launch a new product category – lean pork meat – adopting a disruptive graphic style that breaks away from the category’s traditional communication codes. The new brand is now the face of a wider value system, having moved beyond its initial focus on Packaging Of The World