Govardhan Khushiyan 

How does a Ghee brand, synonymous with purity and trust, extend into the Indian sweets category? Parag Milk Foods leveraged the goodness of Gowardhan Ghee with a thoughtful rebranding, delivering high-quality sweets for today’s discerning consumers. Objective: Position Gowardhan Sweets as the go-to choice for authentic, high-quality sweets, in a category dominated by Amul, Haldiram’s, […]  How does a Ghee brand, synonymous with purity and trust, extend into the Indian sweets category? Parag Milk Foods leveraged the goodness of Gowardhan Ghee with a thoughtful rebranding, delivering high-quality sweets for today’s discerning consumers. Objective: Position Gowardhan Sweets as the go-to choice for authentic, high-quality sweets, in a category dominated by Amul, Haldiram’s, Packaging Of The World